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OFFICIAL PUBLICATION OF THE Illinois Automobile Dealers Association

May 19, 2025

Counselor’s Corner: Dealership Advertising in Illinois

Origins, Enforcement and Benefits to Dealers From the Illinois Motor Vehicle Advertising Regulations

Having had a front row seat in the drafting and promulgation of the Illinois Motor Vehicle Advertising Regulations (“Regulations”)1, I can attest that the Regulations were intended and established to ensure transparency and fairness in automotive advertising. The Illinois automotive dealer industry has embraced these new legal standards. Indeed, the automotive industry in Illinois eagerly welcomed and had significant input in the adoption process through the involvement and advocacy of dealers and their representative automotive trade groups, chiefly among them, IADA.

Counselor’s Corner: Dealership Advertising in Illinois

Origins, Enforcement and Benefits to Dealers From the Illinois Motor Vehicle Advertising Regulations

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IADA History

Motor Vehicle Franchise Act

For over 105 years, IADA has been dedicated to serving dealers across Illinois. A major milestone in fostering a fair, competitive and profitable motor vehicle retail network was the creation of the Illinois Motor Vehicle Franchise Act in 1979. IADA played the key role in the Act’s development and has continually worked over the past 45 years to strengthen and update it in step with the evolving automotive industry.

IADA History

Motor Vehicle Franchise Act

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