Pub. 4 2014 Issue 2

23 YOU’RE NOT WILLING TO SETTLE FOR UNHAPPY CUSTOMERS AND LOWER PROFITS. ONLY 37% OF TRADE-IN CUSTOMERS ARE HAPPY WITH THE PROCESS. That’s why many dealers use AutoTrader.com’s Trade-In Marketplace. This unique tool helps you make the most out of every customer interaction through our Instant Cash Offer . The more you help your customers understand how you determine trade-in prices, the more likely they are to transact and walk away happy. DONE. To learn more, visit TIMfordealers.AutoTrader.com or contact Michelle Knafel : 330-687-5635 • Michelle.Knafel@AutoTrader.com ©2014 AutoTrader.com, Inc. All Rights Reserved. “AutoTrader.com” is a registered trademark of TPI Holdings, Inc. used under exclusive license.