Pub. 3 2013 Issue 4

4 AUTOMOBILE DEALER NEWS ILLINOIS www.illinoisdealers.com Illinois Automobile Dealers Association 300 West Edwards Street Springfield, Illinois 62704 T 217.753.0220 F 217.753.3424 www.IllinoisDealers.com The ILLINOIS AUTOMOBILE DEALER NEWS ispublished by The newsLINK Group, LLC and is the official publication of the Illinois Automobile Dealers Association. The ILLINOIS AUTOMOBILE DEALER NEWS is published 4 times per year. The statements and opinions expressed herein are those of the individual authors and do not necessarily represent the views of ILLINOIS AUTOMOBILE DEALER NEWS , or its publisher The newsLINK Group, LLC. Any legal advice should be regarded as general information. It is strongly recommended that one contact an attorney for counsel regarding specific circumstances. Likewise, the appearance of advertisers does not constitute an endorsement of the products or services featured by The newsLINK Group, LLC. CONTENTS Vol. 20 No. 4 6 IADA President’s Letter 9 New SOS Enforcement of Delinquent Titles 10 Allocating Your Dealership’s Marketing Budget – The Fog Begins to Clear 13 What Really Drives Loyalty in Your Service Center? 16 Is a Dealer Owner Warranty Company Right for You? 19 IADA/CATA Dealer Conference 21 Special Offers the Ultamate Car Shopper Carrot