Pub. 3 2013 Issue 3

You may think that search engines influence the majority of your website’s traffic. The truth is most of these shoppers already know who you are before they use search. IN FACT, 67% ARE SEARCHING FOR YOUR DEALERSHIP BY NAME. And 39% of dealer website shoppers visited AutoTrader.com or KBB.com first. See how much AutoTrader.com can increase your website traffic at WeWorkForYou.com/John. DO YOU KNOW TODAY’S CUSTOMER? ©2013 AutoTrader.com, Inc. All Rights Reserved. “AutoTrader.com” is a registered trademark of TPI Holdings, Inc. used under exclusive license. Michelle Knafel Michelle.Knafel@autotrader.com 330-687-5635 To speak to your local AutoTrader.com Advertising Consultant, please reach out to: 13 Q2 079 Illi i ADA T d Ad J h 8 5 11 i dd 1 6/17/13 2 07 PM