Pub. 3 2013 Issue 1

9 A new year is often associated with a fresh start, which makes now the perfect time to take an overall look at your dealership and your busi- ness plan for 2013. What should you focus on, and what impact are you hoping to make in the current marketplace? Before you answer — consider what you’ve experi- enced since the start of the industry downturn in 2008 and the changes that have taken place since that time. The dealership industry continues to rise in the United States. Dealers have seen steadily increasing profit levels due to a sharp focus on expense control, an improvement in operational efficiencies, and a signifi- cant rebound in overall vehicle sales levels. Although some dealerships are continuing to consolidate, those that plan for future succession and have effectively managed operations through the downturn are in an excellent position to grow and expand their business. The industry has emerged stronger from the lows of the recent recession, and there are many new opportuni- ties for innovative and proactive dealers who can adapt in the current environment. Below are some key steps you can take to prepare for the new year. ™ Evaluate your business model As new vehicle margins shrink from competitive market pressures and parts and service volumes slide due to higher quality vehicles being built, dealers are looking for new ways to grow their business. Two key areas to Q Dealership Success — continued on page 10 SIX WAYS to Position Your Dealership for Success in 2013 BY JERRY BRAND , CPA