Pub. 1 2011 Issue 3

8 AUTOMOBILE DEALER NEWS ILLINOIS www.illinoisdealers.com A CRM enforces the control and accountability necessary to manage all sales opportuni- ties from any source -- the showroom f loor, service drive, phone-ups, advertising media, and online leads across all departments of the dealership. A number of dealerships are facing smaller margins and rising costs. In addition, several manufacturers are requiring dealerships to choose a CRM. Implement- ing a CRM that’s fully integrated with your DMS can increase productivity while eliminating a few extra steps that might discourage salespeople from entering customer information. Benefits of using a CRM that fully integrates with your DMS include: • Save time and money • Proper data transfer between applications • No double key entry • Thorough training from experts who know your entire software suite • Receive inventory from your DMS • One place to call for support The most important aspect of a CRM is the data in which it holds. After all, your customer database is the biggest way to generate revenue, which is why it’s crucial to schedule follow-up for current and inactive U s i ng a cu s tome r r e l a t i on s h i p management (CRM) tool that’s fully integratedwith your DMS canboost your bottom line by increasing productivity, customer satisfaction and retention. Increase Pro fi t and Productivity By Using A CRM That’s Fully Integrated With Your DMS BY CHARLIE PROPHET