Pub. 1 2011 Issue 1

9 In 2011 and beyond, more and more businesses will be jump- ing on the social media bandwagon and weaning themselves off using traditional marketing channels. This trend will gain mo- mentum as consumers find they’re better informed after tapping into their social networks rather than relying on what companies convey in advertising campaigns. “Tell a friend about us” will take on an all new meaning in the coming years as friends tell friends who will tell friends about their experiences and prefer- ences and businesses will either thrive or struggle based on their ability to keep the social media conscious customer satisfied. In order to grow and thrive in the coming decade, brands must excel at the fundamentals of good business and embrace social networking as the preferred marketing channel. Great products backed by exceptional customer service will be the norm for those businesses that top consumers’ raves and faves list. Yes, it’s a return to business basics and a departure from perception is reality. Consumers will base their brand loyalty on what they actually experience and learn from those in their social network, and businesses will find it increasingly difficult to persuade buyers based solely on their marketing messaging. The future of marketing as a social network driven phe- nomenon is here to stay. It’s an exciting time and perhaps a bit scary for those businesses that don’t have a clear understand- ing and plan in place for competing and succeeding in the new commerce. You’d be well served to find a knowledgeable and trusted business coach that can provide the necessary insights and guidance in 2011 and beyond. Q The future of marketing as a social network driven phenomenon is here to stay. It’s an exciting time and perhaps a bit scary for those businesses that don’t have a clear understanding and plan in place for competing and succeeding in the new commerce. For more insight into business growth and marketing, visit http://www.growthmarketing.com. John Gubiotti is President and Lead Consultant for Growth Marketing - specializing in business growth and marketing consulting for small businesses. Learn more about how Growth Marketing can grow your business by contacting us at http://www. growthmarketing.com/contact.html.