Pub. 1 2011 Issue 1

4 AUTOMOBILE DEALER NEWS ILLINOIS www.illinoisdealers.com Illinois Automobile Dealers Association 300 West Edwards Street Springfield, Illinois 62704 T 217.753.0220 F 217.753.3424 www.IllinoisDealers.com The ILLINOIS AUTOMOBILE DEALER NEWS ispublished by Media Communications Group, Inc. and is the official publication of the Illinois Automobile Dealers Association. The ILLINOIS AUTOMOBILE DEALER NEWS is published 4 times per year. Thestatementsandopinionsexpressedhereinare thoseof the individual authors and do not necessarily represent the views of ILLINOIS AUTOMOBILE DEALER NEWS , or its publisher Media Communications Group, Inc. Any legal advice should be regarded as general information. It is strongly recommended that one contact an attorney for counsel regarding specific circumstances. Likewise, the appearance of advertisers does not constitute an endorsement of the products or services featured by Media Communications Group, Inc. 6 IADA President’s Letter 8 The Future of Your Business and Marketing in 2011 and Beyond 11 New Vehicle Pent Up Demand – How Much? When Will It Be Unleashed? 14 How to Increase Service Absorption 16 Protect Your Business By Using Basic Quality Control (QC) Techniques 18 You’re Out of State Customer…Handle With Care 19 Fall Meeting at Illinois Governor’s Mansion CONTENTS Vol. 19 No. 1